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MAXI IRTHUM

MAXI IRTHUM

  • Work
  • About
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Merme

Concept and photoshoot for Merme Berlin with Eva Schwank.

Jassica & Aurelie

Shoot with the models Jassica and Aurelie for the Christmas Campaign for Kess with Eva Schwank.

Planet Beauty

Fall for Autumn

Cosy - One’s desire to wrap up warm and enjoy a relaxed night at home, while watching the grey weather outside unfold.
Warm - A cup of tea, woollen socks and a good book is all you need on a Sunday afternoon.
Natural - Going out into the countryside. Enjoying the crisp cold air and nature’s beauty.
Idyllic - The epitome of Fall. A romantic season, where you enjoy the simple things that life has to offer.

All Eyes on Eyes

Vegan eyeshadow launch for Kess Berlin with Eva Schwank.

Mother of Nails

Who doesn't love a good manicure and cute babies? That's what I thought when I drafted the idea and moodboard for this colourful beauty shoot together with Elisabeth Hoff. See the very fun behind-the-scenes video here:
www.youtube.com

Pastel Party

Beautiful flat lay work from Sibylle Windisch for Kess Berlin.

Baby It's Cold Outside

For this shoot for Zalando Lounge, we went to Helgoland a remote island off of the north of Germany. Freezing cold, incredibly windy and rather strange - but the setting could have been in Iceland, Scotland or some other mystical destination. Made this one happen thanks to Felix Abel Klaer and Sibylle Windisch.

Invest Finance

Corporate identity created for a real estate agency in Luxembourg in 2017, during my freelancer summer. Including everything from stationary to their new website.

Liquid Love

Kess Berlin lipgloss launch with concept by me and photos by Eva Schwank.

City Posters

While I was living in Berlin I was working for a Brand Management Agency called Ryzze and created these city posters which were for sale on various online shops.

Beauty

Big website shoot for product detail page for Kess Berlin with Eva Schwank.

Summer Blues

Summer is the season for adventure, travelling and exploring. During that time of the year many people take their free time to reflect on the year so far and on themselves. All of this is portrayed in this concept for Zalando Lounge. The beautiful reflection of the ocean and sky, the playfulness of the models the effortlessness of the beachy hair and make-up, the freshness of a new wardrobe. Inspirational meets aspirational.

Sun Downer

A summer shoot done by Nathalie Francois for Kess Berlin.

Kiehl's

As a Creative at Born Social I created social content, including photography and copy writing for over 20 clients each month, one of them being Kiehl's UK.

Kess

Lifestyle and beauty shoot with products from Kess Beauty.
Photographer - Nathalie François
Stylist - Laura Lüdicke
Hair & make-up - Yohanna Van der Pool
Model - Lisa Marie Dahlke

Fresh Wind

Simplicity in juxtaposition with dynamic movement. In this Spring/Summer editorial for Zalando Lounge, everything was styled in very minimalistic white and put in contrast with vibrant silk fabrics.

Dolce Vita

Lipstick Drop for Kess Berlin with Nathalie Francois as a photographer.

Maximfaro

Social media plan created for the fashion brand MaximFaro. Two lifestyle/fashion photoshoots together with the talented Eva Schwank.

On Set

Zalando Lounge Shoot with Peter Sander (photographer), Tegan McNabb (stylist), Isabelle von Wgerer (hair & make-up) , Ella (Model) and Henrique (Model. AD by me.

Strictly Stripes

Another banner shoot for Zalando Lounge with photographer Caterina Gili and stylist Laura Lüdicke.

Black and Grey

Black and white campaign shoot for Zalando Lounge in the name of the super sale called “Black Friday”. With photographers Felix Klaer and Sibylle Windisch.

Yellow Mellow

Work done for Factice Magazine with the talented photographer Eva Haftmann.

Film Academy

While I was freelancing as a graphic designer I created this logo for the Luxembourgish Film Academy in 2013.

Bed Head

Whilst working for the Beauty online magazine minmaxbeauty.com I acted not only as an editor but also as an art director and graphic designer - I created the moodboard and casted the models for this shoot called "Bed Head" which we did in collaboration with the famous celebrity hairdresser George Northwood. I also created the logo, entailing George Northwoods signature for this editorial.

Lazin' Around

Another shoot for Zalando Lounge with the brand BDG and the model Angie.
Photographer: Nathalie Francois
Stylist: Tegan Ellis-McNabb
Hair and Make-up: Yohana Yfara Van der Pool

Iro

Banner shoot for the French brand IRO in the realms of Zalando Lounge. With the two models Mia and Nele.
Art Direction by me.
Photographer: Ivan Perez
Styling: Laura Lüdicke
Hair and Make-up: Juliane Scheffler

Life's a Beach

Shoot by Eva Haftmann with concept by me for Kess Berlin.

Flower Bomb

Probably the most challenging shoot I ever directed. Simply because of the technicalities and trying to get the smoke out at just the right time and angle. But I loved seeing the initial idea coming to live and now it's one of my favourites.

Translucent Love

A modern approach to Valentine's Day. With a 70ties inspired colour palette for the styling I shot this editorial together with Monika Maslanek for Zalando Lounge.

Neutrality

Spring Fashion Editorial shot for Zalando Lounge with photographer Felix Klaer. The focus of this shoot was it to bring in diversity, whilst still maintaining a neutrality through styling. 

Balmain

Black and white concept for Zalando Lounge with the Balmain brand including the models Sadiq and Marina.

Donna Air

I wanted to shoot a celebrity like she has never been seen before - almost elf-like, very clean and modern. Donna Air is known for her glamorous looks so I decided to strip it down to neutrals and wet hair for this gorgeous shoot with Elisabeth Hoff. I also created the logo work in this case.

Hair

For this beautiful shoot I created the moodboard, casted the models, hairstylist, make-up artist and worked with amazing photographer Elisabeth Hoff on this hair story. You can see the behind-the-scenes video here:
www.youtube.com

Afrodisiac

Graphical work done for MinMax Beauty. Creating a ribbon like font and adding it to the existing editorial.

Backstage

Together with talented photographer Eva Haftmann we created these beautiful photos with the idea of glamorous backstage life of celebs. I moodboarded and art directed on set.

Good Intentions

I had this idea for a New Year's shoot in January that would focus on good intentions and bad habits - this is the final outcome, which I am very pleased with. Art directed, casted and organised by me and shot by Elisabeth Hoff.

Rouge

Zalando Lounge is famous for it's incredible deals - so in order to celebrate a true warehouse clearance with sales up to 80% we created a red and white themed Autumn fashion editorial for their online website.

Behind The Scenes

Welcome to the set of Zalando Lounge. here you can see the wonderful work of product photographer Sibylle Windisch. Idea was it to use the corporate colours (yellow, grey, red and blue) and create an industrial and set-like atmosphere.

Bubble Wrap Me Up

Spring is the time of change and often a huge Spring clean is due, or even a move. For Zalando Lounge Sibylle Windisch (the product photographer of my dreams) and I created this fun concept in pink and yellow.

Dance

Banner shoot for Micheal Kors for Zalando Lounge. With photographer Nathalie Francois. Styling by Karol Rowniak. Make-up by Ambi Randrianantenaina.

Lines and Nudes

Simplicity is key. Very happy with the outcome of this inexpensive campaign together with Sibylle Windisch.

Merme

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Jassica & Aurelie

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Planet Beauty

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Fall for Autumn

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All Eyes on Eyes

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Mother of Nails

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Pastel Party

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Baby It's Cold Outside

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Invest Finance

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Liquid Love

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City Posters

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Beauty

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Summer Blues

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Sun Downer

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Kiehl's

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Kess

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Fresh Wind

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Dolce Vita

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Maximfaro

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On Set

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Strictly Stripes

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Black and Grey

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Yellow Mellow

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Film Academy

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Bed Head

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BEDHEAD1.png

Lazin' Around

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Iro

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Life's a Beach

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Flower Bomb

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Translucent Love

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Neutrality

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Balmain

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Donna Air

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Hair

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Afrodisiac

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Backstage

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Good Intentions

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Rouge

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Behind The Scenes

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Bubble Wrap Me Up

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Dance

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Lines and Nudes

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